Rome Vacation Guide |
Shopping
This short compendium of Roman shopping is for all shopping lovers. A compendium for all tastes, from high fashion chic to the cheap items on the market stalls, and with a mention of the new frontier of shopping, halfway between chic and cheap outlets.
Remember that if you want to go
shopping in Rome, you will need a bit of time time, so book a few nights extra in the
hotel in Rome that you are staying in. Roman labels: from Sorelle Fontana to Gai Mattiolo Many famous names in Made in Italy fashion from Rome and elsewhere started their careers in this city, often opening an atelier
that soon began to attract the curiosity of
aristocrats, politicians and film stars who then
made them famous.
Sorelle Fontana
– a historical label that
dressed the Roman upper middle classes
in the post-war period until the Dolce Vita
era and then went on to the United States and Hollywood, designing and making film
costumes for international stars.
Capucci
- Capucci opened his first atelier
in Paris and then finally opened one in
Rome in Via Gregoriana. One of the few
“independent” designers: Capucci detached
himself from the traditional fashion circuits
and personally organized the presentations
of his collections almost as if they were art
exhibitions. In 1995 he exhibited his designs
at the Biennale in Venice.
Fernanda Gattinoni
– She opened her Rome
atelier in 1945 near Via Veneto. Her clothes
were worn by famous people such as Anna
Magnani, Evita Peron, Ingrid Bergman and
Audrey Hepburn.
Lancetti
– Roman by adoption, he opened
his first atelier in Via Margutta, the famous
street of artists. This was almost an omen of
his fame as a designer-painter that he later
obtained.
Valentino
- Valentino opened his first atelier
in Rome in Via Condotti, and hit success after
a fashion show at Pitti Immagine in Florence.
He is one of the cinema world’s famous
designers: stars such as Liz Taylor, Joan
Collins, Julia Roberts and Claudia Cardinale
wear his creations at gala evenings such as
the Night of the Oscars.
Laura Biagiotti
– Renamed the “Queen of
Cashmere”, Laura Biagiotti is famous for her
fine cashmere knitwear and for her frequent
use of the color white in her creations.
Fendi
- This maison was set up in 1925 in
Rome as a fur coat and leather goods shop.
Later, the five Fendi sisters created the label
that is famous worldwide.
Brioni
– Male tailored elegance. Famous
worldwide for the high quality of their
clothes and for being 007’s tailor, embodied
by the actor Pierce Brosnan Battistoni
– A historical, male tailors’ atelier
in Rome, which was a favorite of the Duke of
Windsor.
Gai Mattiolo
– Born in 1968 in Roma, he began
his career as a fashion designer very early and
is now one of the most popular “young” names
in fashion.
Famous names outside the city: the outlets
Let’s ignore the single-label outlets that
spring up here and there in the province and
let’s concentrate on the new
McArthurGlen
Designer Outlet
in Castel Romano: a kind of
consumer orgy concentrated in 20,000 square
meters. This huge shopping city, 25 km south
of Rome, was opened on October 9th 2003.
We will bet that after a day spent here, even
the most hardened consumer will feel the
need to have a rest from shopping for at least
a month!
The Castel Romano outlet center has 95 shops
including the famous labels (Etro, D&G, F.lli
Rossetti, Moreschi, Mariella Burani, Calvin
Klein, La Perla), younger brands (North Sails,
Mandarina Duck, Liu-jo, Guess, Diesel, Levi’s,
Stefanel, Tommy Hilfiger) and manufacturers
of various accessories (Lagostina, Bassetti,
Samsonite).
Go there, choose, buy and take it for granted
that you will have a strange feeling in
your stomach for a few days. Don’t worry:
whenever you go to places like this, post-
consumer guilt is normal!
Markets and flea markets: visiting the stalls
looking for a bargain.
For the more alternative consumers who snob
the artificial lights of shopping malls and
those who are attracted by the idea of owning
something that is out of the ordinary, we
recommend a visit to the Roman flea markets.
Get rid of the concept “in a hurry” from your
minds for a while and take all the time you
want: rummaging among the stalls requires
considerable concentration. Your efforts will most definitely be worth it though: from the
bottom of the stall, the bargain of a lifetime
or a valuable item could crop up, or even just
the issue of Tex Willer that you were really
fond of but that you lost during your last
house move.
Porta Portese that veiled air of illegality
that it inherited from its origins still persists:
during the Second World War, this was the
city’s black market. Today you can find old
furniture, clothes, records, books, plants,
CDs and a lot more too (Via Portuense and Via
Ippolito Nievo, every Sunday).
The Mercato delle Stampe will literally drive
fans crazy; magazines, prints and old books
(Largo della Fontanella di Borghese, every
morning except Sunday).
Finally, if you are looking for vintage clothes
or just second-hand clothes, you have to go to
the market at Via Sannio
(Via Sannio, every morning from Monday to Saturday)